A strong social media campaign is at the center of Cal Poly women’s basketball’s effort to #BreakTheRecord on Saturday afternoon.

The attendance record for a Cal Poly women’s game at Mott Athletics Center is 2,552 and was set on March 5, 2011. Basketball players have been seen around campus all week and various groups have posted Twitter photos of themselves with white shirts with the #BreakTheRecord slogan.

I even got in on the act.

#BreakTheRecord @CalPolyWBB1 game. 4pm on Saturday. I think Mott can get filled up. 3000 is attainable. @BigWestWBB pic.twitter.com/7AB35Mqn4M

— fansmanship (@fansmanship) January 13, 2015

The Football coaches showed their support.

Cal Poly Football wants YOU at the Women's Basketball game on Saturday! @CalPolyWBB1 @calpolyfootball #BreakTheRecord pic.twitter.com/V78L66hTFJ

— Cal Poly Athletics (@CPMustangs) January 14, 2015

Here’s Joi Sullivan, the ASI President at Cal Poly.

ASI President Joi Sullivan is ready to #BreakTheRecord Are YOU? @CalPolyWBB1 vs CSUN tomorrow at 4 pm! pic.twitter.com/QXPhVUPOUX

— Cal Poly Athletics (@CPMustangs) January 16, 2015

Strength and Conditioning got into the act.

Cal Poly Strength & Conditioning want YOU at Mott Jan 17th! Be apart of the movement! #BreakTheRecord @CalPolyWBB1 pic.twitter.com/NhZsBqy6Mi

— Cal Poly Athletics (@CPMustangs) January 14, 2015

So did men’s player, David Nwaba.

Come help fill up Mott gym to support @CalPolyWBB1 in their game vs. CSUN this Saturday! #Breaktherecord pic.twitter.com/u983HtDpT7

— David Nwaba (@D_H00Plv) January 12, 2015

The Cal Poly Alumni Association showed off their shirts on Instagram.

The @calpolywbb team needs our help! They want to #breaktherecord for single game attendance THIS SATURDAY the 17th at their game against Northridge. Spread the word and help them out! We need more than 2,552 proud Mustangs in those seats! #calpolyproud @cpathletics

A photo posted by Cal Poly Alumni (@calpolyalumni) on Jan 12, 2015 at 2:55pm PST

And finally, some random students. I actually think some of them are volleyball players.

These Cal Poly students are ready to #BreakTheRecord ARE YOU? @CalPolyWBB1 @BigWestWBB pic.twitter.com/Yhj3YzaWLg

— Cal Poly Athletics (@CPMustangs) January 16, 2015

The question will be, can they get to the magic number of 2,553. I think so.

Students generally come out when there’s a big event like this. Recent soccer crowds have shown that there’s some enthusiasm there. That enthusiasm has also been shared with the men’s basketball team, which sold-out their game (3,032) against UCSB.

Dynn Leaupepe had her best individual game of the season. By Owen Main

There weren’t a ton of people at last night’s game, but the Mustangs played a frantic, exciting game in their loss to Long Beach State, who has only lost one game this year.

As the Mustangs started to cut into a big deficit, both Dynn and Lynn Leaupepe played key roles with aggressive defense and drives to the basket. The two are both getting better at going into the lane with more controlled drives, but there are still some that remind a fan that they are freshmen.

For her part, Dynn had an especially notable game. She scored a career-high 27 points to go along with 11 rebounds and three steals. Her 27 points were the most a Mustang had scored in a game this season.

The top six teams in the Big West are all pretty darn good, and Cal State Northridge was picked as the preseason number-one. Adding to the intrigue, the Matadors beat Cal Poly in last year’s tournament final.

The game sets-up really nicely. Now all they need are people to show up. They’ve had a great campaign. For their sake, here’s hoping it pays off.

Photos by Owen Main